Task 1 Marketing

What is the definition of Marketing?

It is the way to cause an increase in demand for a product or service.
It is also considered as the way to persuade the buyer to consume your product, thus creating a strategy of ads and labels.

What is understood as Market in business?

It is about the purchase of products with two purposes, whether it serves as a material to make your product, that is raw material or resell them in your business and thus get some profit

What is the purpose of Marketing?

The purpose of marketing is to increase the sales of your products and create a persuasive image for the customer to consume.ßor example, the use of yellow in advertisements and food logos, to encourage hunger in people who see it and go to buy

Why is Marketing important?

It is important for sales in general, locating an unmet need and finding a solution is part of the function of marketing and that is where a profitable business emerges.Ðf it weren't for marketing, you wouldn't have an idea of many products that you didn't know you needed or need and you don't know where to find them.

What are the different types of Marketing? Define them in detail.

Traditional marketing: They are advertisements in newspapers, road signs, radio and television

Digital Marketing: Ads on different internet sites, including video games, social networks and others

Attraction Marketing: The goal is to attract people to your business or website

Inbound Marketing: In addition to attracting them, it seeks that customers stay, they use strategies such as SEO

Content Marketing: Creation of high quality content that is of interest to the consumer.

Email marketing: Send emails to different emails, with offers or discounts for your product or service

Corporate Marketing: Seek to improve the relationships of workers, suppliers and collaborators

What are the aspects a marketer needs to consider nowadays?

Market research.
The target market.
Positioning.
Competitive analysis.
Market strategy.
Budget.
Metrics

What are the differences between Marketing in the past and Marketing in the 21st century?

There are many differences, let's talk about the strongest and most obvious, which is the difference between traditional marketing and digital marketing.

We went from seeing ads on television, to seeing a number of ads on your YouTube, Facebook and Instagram videos, we went from reviewing offers in the newspaper, to receiving offers on your application phone, we went from interacting in person and offering us a product , to simply receive a message or email with an offer on your phone.

Nowadays marketing has evolved drastically, people with some kind of influence in the networks are sought after by the big brands to speak and / or use their products.

For example, a video game streamer is contacted by Razer Blade, to use his headphones and offer a discount with a code that is provided to him to give to his followers.

All this is seen day by day through your phone, sometimes it ends up being annoying and other times you may find what you need.

Reference sources

Pérez, A. (11 de Octubre de 2018). OBS Business School. Obtenido de https://www.obsbusiness.school/blog/12-tipos-de-marketing-que-debes-conocer

QuestionPro. (2021). Obtenido de https://www.questionpro.com/blog/es/plan-de-marketing-de-una-empresa/

 

 

 

 

Comentarios

  1. MICKY30 de diciembre de 2021 a las 9:04 p.m.

    I believe that marketing today is a fundamental piece for companies with all the technological advances that marketing has been evolving day by day.

    ResponderBorrar
  2. Ekateryna Calderón31 de diciembre de 2021 a las 9:52 a.m.

    It's so interesting how on Instagram influencer marketing is everywhere and almost every person with more than a thousand followers has some type of product endorsement. What do you think of that?

    ResponderBorrar
  3. Cecilia Massat31 de diciembre de 2021 a las 10:56 a.m.

    Having a good marketing plan is a great help for businesses looking to improve their profits or attract more customers. The way of sponsoring has changed a lot over the years and it is necessary to know how to adapt to these changes, taking into account to whom the product is directed and make a decision.

    ResponderBorrar
  4. Sophia Morales31 de diciembre de 2021 a las 11:22 a.m.

    I think that marketing plans must be very well structured and planned, both as an internal and external administration of the company. Anyone might think that marketing is less important than other department, but it has its specific functions and purposes, And without marketing, any business could be headed for failure.

    ResponderBorrar

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